Memory Cloud is the winning commission awarded to RE:site (Norman Lee and Shane Allbritton) and METALAB by Texas A&M University for the new Memorial Student Center 12th Man Hall. Through a competition, the team demonstrated the ability to harness the potential of programmable LEDs, remote sensing, parametric design and digital fabrication to create an open ended narrative of the story of the University through animated silhouette imagery of past and real-time present student life on the campus. Texas A&M, a place of deep traditions that are played out on the football field at every game and in the everyday lives of students will create the imagery that will be played within the layers of the LED matrix at different speeds and durations. Parametric design created a unique cloud form that creates a landscape within the student center where monumental and ephemeral figures will pass through the space, blurring the distinction between past and present.