April 22, 2015 by metalab

Cloud Code & Memory Cloud are both featured in the peer-reviewed 2013 TxA Interactive Conference Proceedings. Held during the Texas Society of Architects 74th Annual Convention and Design Expo, the conference chose to focus on discussions of all things digital in the field of architecture.  View full article here.

ArchOne reports: MSC’s ‘Memory Cloud’ garners coverage from design websites

November 19, 2013 by metalab

Coverage of the wide recognition received by Metalab and RE:Site for Memory Cloud appeared on ArchOne, the e-news publication for the College of Architecture at Texas A&M University.  

Memory Cloud featured in Texas Architect

July 20, 2013 by metalab

Memory Cloud was published in the July/August 2013 issue of Texas Architect.  The issue focuses on light and features work by James Turrell and Morphosis. Texas Architect reserves its "Backpage" for new and notable projects happening in Texas, which is where contributing editor Jack Murphey elaborates on Memory Cloud. Link to online issue.

Memory Cloud in FabriKator

May 24, 2013 by metalab

Memory Cloud in AN Fabrikator article

May 24, 2013 by metalab

Architect's Newspaper (AN) profiled Memory Cloud in its Fabrikator subtopic newsletter. Link to article

MCL Parametric Process

March 27, 2013 by metalab

We used Rhino + Grasshopper to develop the geometry of the Memory Cloud.  Beyond qualitative spatial and aesthetic criteria the tools were used for developing quantitative data sets for the lighting purchase orders and assembly inventories.  The waffle structure of the diagrid canopy was developed using FEA software at Insight Structures and feedback from that analysis drove the varying depth of the profiles.  The notches were calibrated based on a full scale prototype that tested the material welding.  We especially benefited from the use of the Lunchbox plugin for Grasshopper developed by Nathan Miller of CASE, Inc.  The diagonal structure tools created clean data structures that retained their organization as the geometry was projected into the cloud.

Arch Daily - Memory Cloud / RE:Site + Metalab

March 24, 2013 by metalab

Arch Daily publishes daily architectural news from around the world. In March 2013 Alison Furuto authored a post on the installation of Memory Cloud, the winning commission for Texas A&M’s Memorial Student Center 12th Man Hall awarded to Metalab and RE:site.

MCL Installation images

March 14, 2013 by metalab

Some installation photos of Memory Cloud

Follow-up on Memory Cloud from Bustler

March 08, 2013 by metalab

Bustler is an online forum that publishes architecture and design competition and event listings. Memory Cloud has been profiled twice by the site, both before and after installation of this creation from Metalab and RE:Site.

Memory Cloud video

March 07, 2013 by metalab

FEA model

February 21, 2013 by metalab

Memory Cloud finite element analysis model from Insite Structures, Brad Dougherty and Justin Smith.



Cloud lifted

February 14, 2013 by metalab

16 hrs, a dead winch, chain hoist and a bent pully later...

Tubes all in

February 11, 2013 by metalab

Each tube assembly is made up of a different quantity of modules determined by the algorithm that originally shaped the cloud.  Disk luminaires starting to go in.

Memory Cloud

February 09, 2013 by metalab

Lights on!

February 08, 2013 by metalab

After a pause to reset the winch we lifted the canopy, installed the first LED tube modules and tested for power and data continuity.

Raceways, Power and Data

February 07, 2013 by metalab

We developed a custom interlocking raceway system aligned to allow the LED tubes to canilever off the rib canopy to suspend through the voids into the space below.  The raceways manage high voltage, low voltage and data cables through a network of power and data distribution arranged in "universes".  These arrangements are then used to program the pixels in the cloud into DMX data lists that the 3D animation get mapped into.  All layers of the cloud can be used with a singular animation sequence or each can be programmed separately as distinct layers.

Assembly Day 1

February 06, 2013 by metalab

Memory Cloud installation is well underway at TAMU MSC.  We offloaded Monday morning, assembled and test lifted by noon and had the raceway system installed by the end of the day.  TyART did the heavy lifting with us.  

Memory Cloud makes Battalion headlines

February 02, 2013 by metalab

An article on Memory Cloud from Texas A&M's student newspaper The Battalion  features student anectodes about the hanging work of art.  

Memory Cloud canopy

December 27, 2012 by metalab

Last progress images this year before a break.  Canopy fully assembled and tested at Campo Sheet Metal on Telephone Rd.  More to come in 2013.

Memory Cloud Video

July 02, 2012 by Metalab Admin

Interview with TAMU on Memory Cloud

April 25, 2012 by metalab

The concept for Memory Cloud and its upcoming installation are discussed with ArchONE, the e-news source from the Texas A&M College of Architecture.  

Huffington Post picks up Arch Daily article on Memory Cloud

April 12, 2012 by metalab

Kara Rosenfeld's April 2012 Arch Daily article on Memory Cloud was picked up by the HuffPost Arts and Culture section.  

Inhabitat writes on “ethereal” Memory Cloud

April 10, 2012 by metalab

Bridgette Meinhold describes the Memory Cloud as "ethereal" in her April 2012 article for Inhabitat.  The weblog is devoted to forward-thinking design and the principles of innovation and sustainability.  

Memory Cloud on Bustler

April 02, 2012 by metalab

Bustler reports on the winning commission awarded to Metalab and RE:Site for Memory Cloud to be installed in the new student center at Texas A&M. Bustler is an online forum that publishes architecture and design competition and event listings.

Memory Cloud presentation

March 02, 2012 by Metalab Admin

Images from the Memory Cloud presentation at TAMU. Re: Site, Artists Metalab, Architecture + Fabrication  

Memory Cloud

February 26, 2012 by Metalab Admin

Memory Cloud is the winning commission awarded to RE:Site (Norman Lee and Shane Allbritton) and METALAB (Andrew Vrana, Joe Meppelink, Michael Gonzales and Thomas Behrman) by Texas A&M University for the new Memorial Student Center 12th Man Hall. Through a competition and short-list interview process the team demonstrated the ability to harness the potential of programmable LEDs, remote sensing, parametric design and digital fabrication to create an open ended narrative of the story of the University through animated silhouette imagery of past and real-time present student life on the campus. Texas A&M a place of deep traditions that are played out on the football field at every game and in the everyday lives of students will create the imagery that will be active within the layers of the LED matrix at different speeds and durations. Parametric design generated a unique cloud form that creates a landscape within the student center where monumental and ephemeral figures will pass through the space, blurring the distinction between the past and present.  Presentation Board